The Citadel logo isn’t just one thing.
In fact, our logo is a system of visual elements that can be used individually or in unison to associate with The Citadel brand.
The Padgett-Thomas Brandmark
The Padgett-Thomas brandmark is the hallmark of our visual identity—a dominant architectural characteristic of our campus and a historically recognized symbol of strength, timelessness, and passage.
The Citadel Wordmark
The Citadel wordmark is a unique typographic element used to identify The Citadel brand.
The Citadel Brand Signature
When the Padgett-Thomas brandmark and The Citadel wordmark are used in tandem, they become our brand signature.
When you add a sub-brand affiliation to The Citadel brand signature, it becomes a marketing lockup.