Communicating through social media
During recent years, social media has become a necessary and powerful communications tool for all organizations. Sharing news of The Citadel, events, and promoting achievements of faculty, staff, cadets, students, and alumni through social media is an effective and low-cost way to engage our audience. Successful social media presence requires careful planning and resource allocation.
Here are some questions to ask yourself before you create a social media account on behalf of The Citadel:
Have I obtained the necessary approval?
Before creating a social media account for your school, department or club, make sure you obtain approval from both the director of the respective group and from the Office of Communications and Marketing. Only authorized employees of The Citadel may be content owners or administrators for college social media websites.
Who will administer each account?
Having multiple content owners or administrators at all times for every social media account will ensure that the account can continue to thrive and be updated regularly should one of the administrators change jobs or leave the college.
Do I have time to commit to social engagement?
Social media is a conversation; it only works if there is regular interaction between posts and comments. Administrators must take the necessary time to generate interesting, interactive content and build relationships with their online community. Expect to spend at least 30 minutes a day keeping your page current, responding to comments and developing engaging content.