The Citadel logo isn’t just one thing.
In fact, our logo is a system of visual elements that can be used individually or in unison to associate with The Citadel brand.
Level 1
The Padgett-Thomas Brandmark
The Padgett-Thomas brandmark is the hallmark of our visual identity—a dominant architectural characteristic of our campus and a historically recognized symbol of strength, timelessness, and passage.
The Citadel Wordmark
The Citadel wordmark is a unique typographic element used to identify The Citadel brand.
Level 2
The Citadel Brand Signature
When the Padgett-Thomas brandmark and The Citadel wordmark are used in tandem, they become our brand signature.
Level 3
Marketing Lockups
When you add a sub-brand affiliation to The Citadel brand signature, it becomes a marketing lockup.
Logo Usage
Proper Use
The use of The Citadel logo must always be consistent with The Citadel Brand Guidelines. Maintaining uniformity ensures the integrity and recognition of The Citadel brand across all communications.
Campus Unit Use
Campus units are required to use The Citadel logo to identify their association with the institution, provided that use complies with The Citadel Brand Guidelines. The logo should not be altered, stretched, recolored or combined with other marks in unapproved ways.
Intercollegiate Athletics Logos
The Citadel’s intercollegiate athletics logos are not interchangeable with The Citadel logo. Athletics logos may only be used by The Citadel Athletics to represent its programs. Any other use of The Citadel’s athletics logos is strictly prohibited unless otherwise approved by the Athletics Director and the Vice President for Communications and Marketing.