The power of The Citadel brand relies on every marketing and communications effort across campus. It is vital that we consistently represent The Citadel—and own our visual identity. We’ve created this website because want you to confidently put The Citadel brand into action.
These guidelines ensure consistency but encourage creative flexibility. You have the freedom to create branded materials that showcase your school’s, office’s, or department’s unique personality.
The Citadel Logo
Our logo is a system of visual elements that can be used individually or in unison to associate with The Citadel brand. Use the logo that best fits your project’s needs, but always in accordance with The Citadel Brand Guidelines. The logo should never be altered, stretched, recolored or combined with other graphics.
Campus Use: All campus units must use The Citadel logo to show their official affiliation.
Athletics Use: Athletics logos are reserved exclusively for The Citadel NCAA Athletics and may not be used elsewhere without prior approval from the Athletics Director and the Vice President for Communications and Marketing.
The Citadel Seal
The Citadel Seal is reserved for officially sanctioned uses—which means it’s probably not the right choice for your project.
Colors
By using color wisely, you can help create a strong visual identity for The Citadel brand. The Citadel’s color palette consists of three primary colors, Flag Blue (#002856), Infantry Blue (#7BADD3) and Ring Gold (#EDAE17). Secondary colors may be used sparingly to support the primary palette.
All color and text combinations must meet accessibility standards to ensure that content is readable for all audiences. Use only the approved color and text pairings outlined in the Brand Color Palette. These combinations are tested for contrast and approved for both web and print applications.
Fonts
When designing materials, you have two primary fonts to choose from and one reserved for headlines only.
• Open Sans: All uses
• Garamond: Campus use only
• American Captain: Headline use only