Brand Narrative

Telling The Citadel story

The narrative is a simple articulation of The Citadel brand. It is not a script or an elevator speech, but a guide to inspire brand storytelling. You can adjust copy from the narrative for the specific information you need to convey or to ensure that you’ve captured the proper voice

The Citadel, with its iconic campus located in Charleston, South Carolina, offers a classic military college education for young men and women focused on leadership excellence and academic distinction. The approximately 2,300 members of the South Carolina Corps of Cadets are not required to serve in the military, but about one-third of each class earn commissions to become officers in every branch of U.S. military service. Citadel alumni have served the nation, their states and their communities as principled leaders since 1842. The Citadel Graduate College offers dozens of graduate degree, graduate certificate and evening undergraduate programs in the evening or online. For the 14th year in a row, The Citadel has been named Best Public University in the South by U.S. News & World Report – additionally, this year The Citadel secured the prestigious position of Best Regional University in the South for the first time, surpassing more than 100 other public and private institutions in the region’s 12 states. This is the seventh consecutive year that The Citadel has also been named Best College for Veterans in the South.
Copy to clipboard